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The Brand Blueprint - Navigating Product Development | A Deep Dive into The Ordinary’s Triumph and Sally Beauty’s Miss
I n today’s competitive brand landscape, product development is one of the most pivotal stages determining whether a brand thrives or...
Dana Ammons
Jan 243 min read
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Navigating Non-Alcoholic Spirits in Dry January with Phil Irvine
In this episode of The Brand Blueprint, Phil Irvine, co-founder of MXXN and Bare, shares valuable insights into developing non-alcoholic spi
Dana Ammons
Jan 143 min read
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Building a Strong Brand Identity – Insights from Capsule 3 of The Brand Blueprint Podcast
The journey of building a brand is complex, but with the right knowledge and guidance, you can create something remarkable. If you’re ready
Dana Ammons
Dec 18, 20242 min read
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The Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand Identities
Explore lessons in brand identity from Apple’s success and BlackBerry’s decline in this Brand Blueprint episode. Learn how to build a strong
Dana Ammons
Nov 13, 20243 min read
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The Brand Blueprint Podcast Resource Blog: Market Research and Analysis
Discover affordable and accessible resources for effective market research and analysis to grow your brand. Explore tools, courses, and more
Dana Ammons
Oct 18, 20242 min read
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The Importance of Market Research and Consumer Insights in Brand Creation
Discover why market research and consumer insights are crucial in brand creation. Learn how to leverage these tools for effective brand stra
Dana Ammons
Aug 27, 20243 min read
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