Capsule 2: Market Research

Join us in this insightful episode of the Brand Blueprint Podcast as host Dana Ammons interviews Mapate Diop, visionary co-founder of the fashion brand Diop. Dive into Mapate's inspiring journey of blending West African heritage with contemporary style to create meaningful and vibrant apparel. Learn about the brand's beginnings from a chance compliment, the significance of wax cotton fabric, and the importance of storytelling in fashion. Mapate shares insights on market research, consumer connection, and sustainable practices while offering valuable advice for emerging entrepreneurs. Tune in to explore cultural expression in fashion, from product development to navigating and avoiding cultural appropriation, and gain a deeper understanding of how Diop authentically connects with consumers. 04:39 Rapid Fire Questions 06:29 Main Interview with Mapate Diop 24:09 The Custom Shirt That Sparked a Business Idea 24:37 Crowdfunding Success and Business Beginnings 25:21 Educational Background and Lifelong Learning 26:50 The Importance of Fabric in Branding 28:29 Engaging with Consumers for Product Development 31:03 Challenges and Innovations in Product Sizing 36:18 Cultural Considerations in Fashion 44:30 Future Growth and Funding Strategies 48:09 Advice for Aspiring Entrepreneurs 50:50 Where to Find Diop and Final Thoughts

Join Christian Ampuero in this episode of The Brand Blueprint and The Brand Data Lab as he discusses crucial insights on market research, brand identity, and positioning. Learn how to categorize survey questions for better analysis, understand the significance of qualitative and quantitative research, and explore essential brand indicators like awareness, attributes, reputation, and loyalty. Stay tuned for practical tips and strategies to ensure your brand's growth and success. 00:00 Introduction to the Brand Blueprint 00:40 Recap of Market Research 01:20 Categorizing Survey Questions 03:35 Importance of Qualitative Research 06:23 Brand Positioning and Competition 08:38 Evaluating Brand Success 09:32 Key Brand Indicators 14:37 Conclusion and Next Steps

In this special episode of The Brand Blueprint, interviewer Heloise Lanoix take us on a captivating journey through the life of Kathleen Lanoix. Born in the Turks and Caicos Islands, Kathleen's story is a testament to resilience, creativity, and unwavering determination. From learning various crafts in her youth to establishing successful businesses in Haiti and later in New York, Kathleen's entrepreneurial spirit shines through. Despite numerous challenges, including the loss of her husband and political turmoil, she triumphs with her diverse skills in cooking, sewing, hairdressing, and doll-making. This episode delves into her life lessons, the importance of self-belief, and her unwavering dedication to helping others.   00:00 Introduction to the Brand Blueprint 01:07 Kathleen's Early Life and Family Influence 02:48 Entrepreneurial Journey Begins 03:35 Love and Loss in Haiti 06:34 Building a Business Empire 16:58 Escape to New York 22:32 Challenging Gender Norms 23:06 Building a Hair Business Empire 24:05 Transition to Skincare and Soap Making 25:24 Success with Porcelain Dolls 27:12 Navigating Business Without a Storefront 28:02 Lessons in Entrepreneurship 32:14 Fostering and Raising Children 39:11 Dreams of Helping the Homeless 41:36 Final Reflections and Brand Promotion

In this episode of Brand Data Lab, join host Christian Ampuero as he delves into essential market research tools that don't break the bank. Learn about conducting effective interviews and focus groups, creating impactful surveys with tools like Google Forms and SurveyMonkey, and harnessing the power of web searching and AI for gathering valuable consumer insights. Get practical tips for maximizing your market research efforts to elevate your brand.   00:00 Introduction to the Brand Blueprint 00:20 Welcome to the Brand Datalab 00:38 Market Research and Insights 01:07 Interviews and Focus Groups 03:01 Effective Survey Techniques 05:44 Web Searching and AI 07:06 Using AI for Market Research 09:04 Conclusion and Next Steps

The Brand Blueprint - Revolutionizing the Beverage Industry | Bold Move Beverages' Journey with Jacob Guss In this compelling episode of The Brand Blueprint Podcast, host Dana Ammons engages with Jacob Guss, the innovative founder and CEO of Bold Move Beverages. They delve into topics such as the unique aspects of Bold Move Beverages, the entrepreneurial journey from market research to product development, and effective marketing strategies. Jacob shares his insights about the challenges and successes of launching an alcoholic coffee drink, explores funding strategies, and discusses future plans for the brand. Don't miss their rapid fire Q&A that offers a personal glimpse into Jacob's inspirations and productivity hacks. 00:00 Introduction to the Brand Blueprint 00:37 Meet Jacob Guss: Revolutionizing the Beverage Industry 01:33 Rapid Fire Questions: Getting to Know Jacob 10:51 Jacob's Educational Background and Early Career 15:42 The Birth of Bold Move Beverages 18:18 Market Research and Product Development 25:58 The Journey of a Driven Entrepreneur 27:06 Navigating Early Funding Challenges 31:18 Understanding the Three-Tier System 37:39 Effective Marketing Tactics for Alcohol Brands 44:19 Future Plans and Expansion 46:55 Advice for Aspiring Entrepreneurs 50:20 Conclusion and Final Thoughts

The Brand Blueprint - Architecting Beauty | Dwan White on Developing Iconic Brands Join host Dana Ammons on The Brand Blueprint for an insightful episode featuring the accomplished Dwan White. Explore her extensive journey in the beauty industry, having spearheaded the creation of over 200 products sold worldwide, and her launch of Multicultural Beauty Insider (MCBI). Gain valuable insights into market research, consumer needs, and retail placement. Celebrate the unsung heroes of beauty with details about MCBI’s third annual awards, and learn about the impactful partnership with Clark Atlanta University's School of Business for the Branding Black Beauty Conference. This episode is packed with expert advice on consumer research, market trends, brand development, consumer education, and much more. Don't forget to subscribe for exclusive content! 00:00 Introduction to the Brand Blueprint 00:34 Meet Our Guest: Dwan White 03:02 Rapid Fire Questions: Getting to Know Dwan 14:05 Dwan's Journey in the Beauty Industry 21:50 Creating Iconic Brands and Products 27:48 The Importance of Consumer Research 37:44 Navigating Market Trends and Consumer Needs 43:53 The Importance of Knowing Your Consumer 45:07 Target Audience and Product Feedback 48:50 Understanding Market Segments in Natural Hair Care 54:46 Challenges in Retail Placement and Consumer Education 01:09:31 Trademarking and Protecting Intellectual Property 01:14:07 Transitioning After Selling a Brand 01:16:44 Creating the Multicultural Beauty Insider 01:19:25 Future Plans and Industry Recognition 01:22:23 Partnership with Clark Atlanta University 01:26:43 Conclusion and Contact Information

In this episode of The Brand Blueprint, hosted by Heloise Lanoix, we dive into the crucial role of market research and consumer insights in brand success. Featuring a detailed case study of Warby Parker's innovative business model and a cautionary tale of New Coke's market misfire, this episode highlights the importance of understanding consumer needs and preferences. Learn how Warby Parker leveraged market research to transform the eyewear industry, and what went wrong with Coca Cola's New Coke launch. Subscribe for more insights and strategies to elevate your brand. 00:00 Introduction to Brand Building 00:35 Case Study: Warby Parker's Market Research Success 01:24 Warby Parker's Strategic Implementation 02:30 The Importance of Consumer Insights 03:08 Case Study: The New Coke Debacle 04:45 Lessons Learned from New Coke 05:35 Conclusion and Further Learning

Join Dana Ammons and Cataanda James on 'The Brand Blueprint' as they dive into the inspiring journey of Zandra, founder of Brewed Haircare. Learn how Zandra transformed personal challenges into brand success, driven bya holistic approach to self-care and natural ingredients like green tea. Discover her motivations, trials, and the integral role of community and faith in her entrepreneurial path. This episode covers practical insights on market research, embracing AI, and the critical role of customer education in brand loyalty and differentiation in the competitive haircare market. Stay tuned for a fun rapid-fire game and an exclusive freestyle moment!   00:00 Introduction to the Brand Blueprint 00:47 Meet Zandra: Founder of Brewed Haircare 02:04 Personal Insights and Fun Questions 03:35 Balancing Life and Business 05:35 Cultural Connections and Future Plans 07:46 Musical Preferences and Inspirations 12:15 The Journey to Creating Brewed Haircare 14:26 Standing Out in the Haircare Market 20:49 Market Research and Innovation 23:08 Revisiting Zandra's Impact 23:45 The Role of AI in Modern Marketing 25:58 Challenges and Inspirations in Brand Creation 27:52 Delegating Tasks and Building a Team 31:02 The Importance of Brand Education 33:57 Embracing Natural Haircare 39:27 Fun and Games: Band or Brand 40:51 Final Thoughts and Farewell