Capsule 6: Sales & Distribution

In this capsule, we'll explore the vital aspects of sales and distribution. We'll emphasize the importance of developing a robust sales network and efficient distribution channels that align with your brand’s strategic objectives.

By examining various models and techniques for effectively reaching your target markets, we’ll guide you in optimizing your product availability and maximizing market penetration.

Capsule Guests

Meet the experts behind analyzing the market.

John Gargiulo

Founder, Airpost

John leads Airpost: AI-powered UGC video ads at scale for ecom brands. Real actors, real footage, real product shots, SaaS platform, and pricing.
Before that he helped grow Ready Set into the largest video-first creative agency for DTC companies.

Shaheen Samavati

Co-Founder & CEO, VeraContent

Shaheen leads a multilingual content marketing agency that helps global brands succeed by localizing their marketing efforts across diverse markets. With a focus on Europe and working in more than 20 languages, her team adapts marketing content to authentically resonate with local audiences while maintaining the brand’s voice.

Kaushik Boruah

Business Head, CPG and Hospitality, LatentView Analytics

Kaushik is a global analytics leader in CPG and Hospitality, with a strong focus on unlocking business growth through data and AI. As the Business Head at LatentView Analytics, he drives strategy, P&L, and delivery across marquee global clients.

Christopher Cubba

Chief Revenue Officer, Snipp Interactive

Chris excels at developing and executing high-impact organizational strategies, building and leading effective business teams, and delivering successful outcomes regardless of the constraint or market challenge.

Joy Ogunneye

Global Innovation & Brand Comms Lead, Aveeno Body at Kenvue

Joy is an innovative, global marketer with over a decade of experience building brands and driving growth within Fortune 500 Consumer Products companies. She is famous for creative solving and driving results in fast-paced environments, while delivering broader organizational impact through thought leadership and speaking engagements such as hosting Global Town-halls with 22,000 employees - most notably from the New York Stock Exchange.