Cambridge Innovation Center Specials
This special interview series, CICxTheBrandBlueprint, spotlights visionary founders from the CIC Social Impact Accelerator.
Each episode features candid conversations with alumni who are building brands at the intersection of purpose and profit. From wellness and beauty to tech and food innovation, these entrepreneurs share how CIC’s program helped shape their strategies, expand their networks, and unlock new levels of growth.
Whether you’re a founder, funder, or future changemaker, these stories are packed with real-world lessons, creative inspiration, and unapologetic honesty about the challenges and triumphs of social impact entrepreneurship.
Capsule Guests
Meet the alumni of the CiC cohorts.

Kirti Madhu
EMBr
As the founder of EMBr, Kirti Madhu has created a device designed to detect overdoses and send immediate alerts to emergency contacts, ensuring the safety of those at risk. This project stems from her deep interest in substance use and my commitment to developing accessible solutions for vulnerable populations.

Dianna Defelice
Ovease
Ovease is on a mission to revolutionize period care by tackling debilitating menstrual symptoms head-on with innovative, size-inclusive solutions thoughtfully designed with every unique body and individual experience in mind. Life doesn’t pause for period pain, and neither should you.

Sheila Phicil
Phicil-itate Change
Phicil-itate Change helps early-stage health tech startups design radically patient-centered solutions that work, scale, and last using our SEED Framework and COMPASS Project to transform real patient narratives into actionable insights that accelerate product-market fit.
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