Capsule 3: Branding & Positioning
In this capsule, we'll concentrate on the essential elements of brand identity and positioning. We'll underline the importance of defining a distinctive brand personality and how it positions you within the competitive landscape.
Capsule Guests
Meet the experts behind analyzing the market.
Ylorie Taylor
Founder, BrownGirlMarketing (BGM)
Ylorie Taylor is a seasoned brand strategist and marketing expert with experience building and shaping more than 100 multicultural product and service brands. As founder of BrownGirlMarketing, she empowers startups and emerging brands through fractional founder and CMO services, providing personalized strategies and hands-on guidance.
Mapate Diop
Co-Founder & Owner, DIOP
Inspired by his Nigerian heritage and the Ankara fabrics his mother dressed him in as a child, Mapate Diop founded DIOP wear in order to reflect his experience living in the space between heritage and lifestyle as a second-generation American.
Jorge Pérez
Educator, Innovator, Brand Consultant
Horge Pérez has dedicated more than 20 years to innovation for large companies and start-ups, creating new opportunities, models, intrapreneurship projects and promoting new services and experiences through a strategic vision based in communication, design, UX, Tech and the empowerment of multidisciplinary teams
