Capsule 5: Marketing
In this capsule, we'll delve into the dynamic realm of marketing and promotion. We'll underscore the importance of crafting impactful marketing strategies that not only attract attention but also foster lasting relationships with your audience.
Capsule Guests
Meet the experts behind analyzing the market.

Devoreaux Walton
B2C Fractional CMO | DEIB Practitioner
As a Fractional CMO, Devoreaux Walton serves B2C brands as they successfully navigate seasons of change: launch, rebrand, growth, and mergers and acquisitions, as well as leveraging a bias for action to create and deliver inclusive brand strategies and diversity programs.

Sylvia Lin
Philanthropist | Global FMCG Commercial Executive
Philanthropist focused full-time on food relief & education nonprofit work. TEDx Speaker. Retired global commercial executive with 28 years’ MNC experience in Brand Management / Innovation in FMCG / OTC coupled with Finance / Consulting in Manufacturing / Financial Services.

Murray Heber
Neuroscience-Based Flow State Training
Heber has developed neuroscience-based training programs tailored to athletes seeking peak performance through personalized coaching, performance strategy development, and advanced neuromodulation techniques. His work enhances focus, decision-making, and learning. best.

Personal Brand Development, Sports Marketing
Specialties: Brand Development, Marketing and Branding Strategy, Engagement and Experience, Coaching and Leadership, Social Media and Content Strategy, Media Planning, Digital Strategy, Business Development, Brand Partnerships, PR Strategy, Influencer Marketing, Market Research

Luis Carmona
Designer and Creative Consultant
Luis is an entrepreneur and creative professional with 19 years of experience working in the fields of advertising, marketing and public relations. He has worked on both the agency and client side of the business while also having owned his own creative agency.
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